HANDYTUBE CORPORATION
HandyTube is a stainless steel tube manufacturing company in Camden, Delaware. HandyTube tasked Agency McKenna to conduct a rebrand with additional campaign work targeted towards their internal staff and external customers.
Services: Branding - Campaigns
Partners: Agency McKenna
HandyTube was looking to attract new customers through a rebrand that would set them apart from their competition. The new brand identity emphasizes HandyTube’s variety of products and future-focused mission.
Brand Identity
Logomark
To create internal buy-in, Agency McKenna created an internal brand launch for HandyTube’s employees. The launch included a team photoshoot, branded swag and graphics showing the “force” behind HandyTube.
Internal Brand Launch Campaign
Internal Brand Launch Campaign
Branded Swag
Branded Swag Box
Branded Swag
HandyTube launched their new brand externally through social media, email marketing and paid media. The launch graphics feature the new logo, tagline as well as HandyTube’s unique product and key industry areas.
External Brand Launch Campaign
Tagline
External Brand Launch Campaign