CAST IRON SOIL PIPE INSTITUTE

The Cast Iron Soil Pipe Institute (CISPI) is dedicated to promoting the manufacture, use and distribution of cast iron soil pipe and fittings through education to a variety of audiences in the building and construction industry. CISPI hired Agency McKenna as their marketing agency to increase the organization’s standing and product awareness.

Services: Branding - Social Media - Campaigns

Partners: Agency McKenna

CISPI wanted to reinvigorate their brand to connect with new and younger audiences, while holding onto their rich history. We created a brand that would resemble the old logo with a modern look.

Brand Identity Evolution

Logomark

Cast Iron Soil Pipe Institute - Brand Identity

Brand Identity

Brand Shirts

Cast Iron Soil Pipe Institute - Branded Templates

Branded Templates

CISPI’s team members are crucial for communicating the values of cast iron soil pipe. In order to showcase the CISPI members to their audiences and the general public, we created a social media campaign that introduces each member and highlights facts about them.

Cast Iron Soil Pipe Institute - Engagement CampaignCISPI’s team members are a crucial part in communicating the values of cast iron soil pipe. In order to showcase the CISPI members to their audiences and the general public, we created a social medi…

Engagement Campaign

Product ads are used to inform and promote cast iron soil pipe and fittings to a variety of audiences in the building and construction industry.

Print Ads

Flyer

The Institute attends many trade show and conference events to educate attendees on the use of cast iron soil pipe. To create visual memory marks as attendees roam the trade show floor, we developed on-brand materials to encourage booth visitors.